We are a dual-force venture capital and distribution firm committed to transforming bold ideas into market-ready realities. With deep roots in both investment and operational execution, we provide early stage companies with the capital, strategic support, and distribution infrastructure needed to scale rapidly and sustainably.
We don’t just fund visionaries — we walk beside them,
helping navigate the path from product development to commercial success.
Backing Bold Consumer Brands. Delivering Them to the World.
We specialize in identifying, investing in, and scaling high-potential consumer brands. Through a unique combination of strategic capital and fully integrated distribution capabilities, we help visionary founders bring innovative products to market — and to scale.
We invest in ambitious consumer businesses that are redefining how people live, eat, shop, and experience brands. With focus on seed-stage disruptors, we provide more than just capital — we deliver strategic guidance, operational expertise, and long-term partnership.
Our investment focus includes:
Health & Wellness
Beauty & Personal Care
Food & Beverage
Consumer Tech
Beyond investment, we offer a built-in advantage: a robust distribution platform that helps our portfolio brands move quickly and efficiently across key retail and digital channels. From logistics and fulfilment to retail strategy and channel partnerships, we provide the tools to drive growth — faster.
We bring together:
Channel access: retail, DTC, e-commerce, and wholesale
End-to-end supply chain support
Sales, marketing & merchandising expertise
In short, we invest in great products — and we make sure the world gets to experience them
Our distribution arm ensures our portfolio companies gain access to the right markets, channels, and partners at the right time, unlocking opportunities that go far beyond capital alone.
With focus on consumer goods, logistics to emerging technologies, we are constantly scouting the next generation of category-defining ventures. Our team brings together decades of experience in enabling growth across multiple consumer segments — all with a single mission: to build and back businesses that make a lasting impact
Amar is a seasoned entrepreneur and business leader with a proven track record of building and scaling consumer brands across global markets.
With over 20 years of experience in developing high-impact businesses, he brings deep expertise in brand strategy, market expansion, and operational execution.Throughout his career, Amar Srivastava has led multiple successful ventures from concept to commercialization — consistently driving growth across multiple continents. Known for a sharp eye for market trends and a hands-on approach, he excels at turning innovative ideas into scalable, high-performing businesses.
Whether you’re a visionary founder, strategic partner, or investor, we’d love to hear from you.
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